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There’s a new Game in town
22 July 2022

There’s a new Game in town

 

It’s been two years in the making, but Massmart this month relaunched its ailing Game brand, after a lengthy business turnaround. So, if Game has reduced its losses by at least half, and looks on track to keep the trend going, when will it get back to profitability? “That’s the million-dollar question,” says its Group CEO. “It’s too early just yet to say exactly, but we’re on the right path. I can see the path unfolding before us.”

 

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TURNAROUND SERVICES

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