Success Story – Cardinal Motors
Cardinals Motor Corporation experienced financial distress as a result of COVID-19 in 2020. The company had unsustainably high overheads and were using proceeds from the sale of vehicles to cover their overheads instead of paying the financed portion to the bank. This resulted in their floorplan being frozen and them being unable to acquire new stock. The Cobra Initiative assisted with a business rescue plan.
Cardinals Motor Corporation is an established brand for all premium vehicle requirements. They have provided the luxury vehicle segment with exceptional vehicles for a number of years building our reputation on exceptional personal customer service. Confirmed by more than 70% of our business being repeat or referrals by our loyal customers.