Revlon files for bankruptcy after missing the social media-fuelled makeup boom.
Digital kills another decades-old company, as Revlon has filed for bankruptcy in the US. When Revlon struggled to appeal to younger generations, it bought legacy brand Elizabeth Arden and took on more debt. But the 90-year-old company couldn’t keep up with online-focused upstarts like Fenty Beauty (Rihanna) or Kylie Cosmetics (Kylie Jenner). Revlon filed for bankruptcy protection this week.