Hard things about a hard thing: Business turnaround communications
8 July 2021

Saving a company requires swift action, and sometimes, downsizing is necessary. But with deep downsizing, your business will likely be left in shock, and your remaining employees will need to mourn losses differently. Because of this, it’s important to ensure mourning is immediately followed by an effective pivot that leads to exciting dawn ahead — a new “morning.” Doing this requires empathy and a clear vision for the future.

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