Extend the ways in which you provide value

Opportunity is created by identifying a requirement for value addition in the market and then either producing that value directly or bridging that value between the manufacturer of the value and the consumer of the value. To put this in COVID-19 terms, it’s the difference between manufacturing hand sanitisers and masks or trading between a market that requires (demands) hand sanitisers and masks and the manufacturer who supplies them. Right now, it’s important to open your mind to doing both. Read this Cobra War Room article from Allon Raiz of Raizcorp.

Extend the ways in which you provide value

The scale of the national COVID-19 lockdown is unprecedented in living memory. The repercussions – personal, professional, national and international – will reverberate for years to come. As entrepreneurs, we need to be making the right decisions for right now to ensure that our businesses and our people’s livelihoods do not become another casualty of the virus. In this series of articles, Allon Raiz, CEO of top business incubator Raizcorp, shares his views and insights on weathering the storm and even thriving after it.